ABOUT

We connect organizations with the people who matter, turning attention into action.

Mission-driven teams are stretched thin — big goals, limited time, confusing messages, and siloed data.

Two West simplifies the path from idea to impact by bringing strategy, execution, and data under one roof.

The result is work that moves forward with less friction,
and outcomes that are visible and measurable.

Principles

From the beginning, we built Two West on principles we still live by:

Truth over theatre. Expect candid counsel, disciplined planning, and a focus on outcomes.

Right-sized and realistic. We scope clearly, choose systems your team can actually use, and design strategies that reflect true resources.

Cadence and accountability. Standing check-ins and appropriate reporting keep owners aligned and progress visible.

Built for continuity. We deliver workflows, training, and handover that leaves your team stronger than we found it.

Quietly effective. Discreet by default, we work quietly and let results speak.

The name Two West comes from a spirit of direction and grounding. Like a compass, we help organizations orient themselves in complex landscapes so they can move forward with purpose and confidence. It’s rooted in place and in the women who came before us — women who set out to build something from nothing, or who found their way against all odds. That sense of grit and determination guides everything we do.

Two West was founded in 2018 by Victoria Cross, a seasoned advocacy and community engagement expert with nearly 20 years of experience in politics, campaigns, and communications. Guided by her belief in the power of storytelling and connection to drive change, Victoria built Two West on a simple conviction: we have to create the kind of world we want to live in.

Under her leadership, Two West helps organizations navigate contentious issues, engage diverse stakeholders, and shape policy converations—turning ideas into momentum, and momentum into impact.